AumaïAumaï vs FitBee: Macro Counter or AI Coach?
FitBee is a fast, ad-free iPhone macro counter. Aumaï is a memory-driven AI coach on WhatsApp. Here is how the two nutrition apps compare in 2026.
A lot of people leave MyFitnessPal and land on FitBee for one reason: it is fast and it does not nag. Open it, scan a barcode, log the meal, done. No ads, no popups, no upsell wall on the first screen. If you have scrolled r/loseit lately, you have probably seen the line "this leaves MyFitnessPal in the dust." FitBee earns that goodwill. But logging quickly and coaching well are two different jobs, and that is where this comparison gets interesting.
What FitBee gets right
FitBee, built by Cortado Labs, is a calorie and macro counter for iPhone. It carries a database of over 1 million foods, free barcode and nutrition-label scanning, recipe imports from any website, Apple Health sync, and home-screen widgets. The pitch is honest: free, ad-free, private by default, and quick.
Key Takeaway: FitBee is a clean, private, iPhone-only macro tracker with a big food database and no ads. It does the counting part very well.
Photo logging uses AI to estimate calories and macros, though unlimited photo logging sits behind FitBee Premium ($59.99 per year or $9.99 per month, roughly €69.99 per year in the EU). The app holds a 4.8 rating across roughly 2,200 US reviews, and reviewers keep saying the same thing: it is fast and there are no ads. For someone who just wants a number at the end of the day, that is a real strength.
Where the two apps split
Here is the core difference. FitBee is a tracker. You do the thinking, it does the counting. Aumaï is a coach. You describe the meal in plain language on WhatsApp, and it logs, explains, and remembers.
Aumaï's coach carries persistent memory. It remembers that you skipped lunch on Tuesday, that your protein has been low all week, that you told it you are training for a half-marathon. FitBee stores your logs, but it does not carry that context into a conversation the next day. That memory is the difference between a spreadsheet and a coach who knows your history.
Stat: Aumaï tracks 6 macronutrients including fiber, and analyzes a described or photographed meal in seconds across WhatsApp, web, and app.
Head to head
| Feature | FitBee | Aumaï |
|---|---|---|
| Logging modes | Barcode, photo (AI), manual, recipe import | Text, photo, voice on WhatsApp |
| Conversational AI coach | No | Yes |
| Persistent memory | No | Yes |
| Platforms | iPhone / iPad / Apple Watch | WhatsApp + web + app |
| Android | No | Yes (via WhatsApp/web) |
| Fiber tracking | Macros focus | 6 macros including fiber |
| Explains the "why" | No | Yes |
| Languages | English | Multilingual, including French |
| Ads | None | None |
| Price | Free; Premium $59.99/yr | Free tier; Premium around €4.99/mo |
Where Aumaï wins
Aumaï answers the question FitBee leaves on the table: not just what you ate, but what to do about it. Ask why your afternoon energy crashes, and it will look at your logs, notice the low-fiber lunches, and suggest a swap. That is coaching, not counting.
Channel matters too. FitBee lives on the iPhone. If you use Android, you are out, and even on iPhone you have to open an app and tap through it. Aumaï runs where your conversations already happen. You send a message on WhatsApp the way you would text a friend, and the log is done. No download friction, no platform lock.
Then there is the tone. Aumaï is built to explain and encourage, not to flash a red "over budget" banner. For people leaving MyFitnessPal because tracking started to feel like surveillance, a coach that says "here is why, here is the next step" lands very differently. If you care about the details of macro tracking, our breakdown of how much protein you actually need and the fiber trend everyone is talking about shows the kind of context Aumaï brings into the chat.
Where FitBee may suit you better
Let me be fair, because FitBee is genuinely good at what it does. If you are an iPhone user who already knows your targets, wants zero conversation, and just needs a fast, private, ad-free place to log numbers, FitBee is a strong pick. The one-time "buy once" option (around $149.99) is also rare and appealing if you hate subscriptions. Some people do not want a coach in their pocket. They want a calculator that respects their privacy and gets out of the way. FitBee is that.
If you want to see how this tracker-versus-coach split plays out against a data-first heavyweight, our Aumaï vs Cronometer comparison covers the same tension from another angle.
The verdict
Pick FitBee if you want a fast, private, ad-free macro counter on iPhone and you are happy to do the coaching yourself. Pick Aumaï if you want something that remembers your history, works on WhatsApp and any device, tracks fiber alongside the usual macros, and actually explains what your numbers mean. FitBee counts your day. Aumaï helps you change it.
Sources
- FitBee, Cortado Labs LLC, App Store listing, 2026, https://apps.apple.com/us/app/fitbee-calorie-macro-counter/id6443979108
- FitBee official site, 2026, https://fitbee.app/
- Aumaï Product Brief, 2026 (internal)
FAQ
Is FitBee available on Android? No. FitBee is iPhone-only and also runs on iPad and Apple Watch, requiring iOS 18 or later, and it is English-only. Aumaï works on any phone because it runs through WhatsApp and the web, which makes it a better fit for Android users or mixed-device households.
Does FitBee have an AI coach? FitBee uses AI to estimate calories and macros from a meal photo, but it does not offer a conversational AI coach or persistent memory. It logs and counts. Aumaï is built around a coaching conversation that remembers your history and explains what to change next.
How much does FitBee cost? FitBee is free with an ad-free core experience. Premium runs about $59.99 per year or $9.99 per month (around €69.99 per year in the EU), with a one-time buy-once option near $149.99. Free barcode scanning is included. Aumaï offers a free tier with Premium around €4.99 per month.
Which app is better for leaving MyFitnessPal? Both are popular MyFitnessPal alternatives. FitBee wins on speed and privacy if you just want to log numbers on iPhone. Aumaï wins if you want coaching, persistent memory, fiber tracking, and multi-device access on WhatsApp rather than another app to open.
— Selena